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Privacy Policy

Version: April 2024


We at the Fatherhood Institute take your privacy seriously, and this policy and notice has been drafted in accordance with the requirements of the General Data Protection Regulations (“GDPR”), with the support of the legal team at


This privacy notice explains how we look after your personal data (in all situations where we collect your data), sets out your privacy rights, and also explains how the law, and our approach to privacy and personal data, protects you.


This privacy notice supplements any other privacy notices that we may provide to you at the point that we collect data from you, and should be read in conjunction with those notices.


Our status and details (the ‘Site’) is owned and operated by Fatherhood Institute, who is the data controller for the purpose of the GDPR, and can be contacted at:


Name (data protection representative): Jeremy Davies


Email address:


By using this Website, you consent to this policy. We are registered with the Information Commissioner’s Office for this purpose (reference: ZA234997).


Information we collect


We will collect, process, and store personal data only if it is directly provided to us by you. You may do this in your capacity as the user of this Website, by enquiring in relation to our goods or services, becoming a customer or supplier, or potential supplier.


Personal information covers any information which relates to you as an identifiable person. Below are examples of the type of data that this may include:


  1. Identity Data including forenames, last name, date of birth, gender, and username or similar identifier.

  2. Contact Data may include invoicing; purchase order; home or work address, email address and telephone numbers, personal or job title and position.

  3. Financial Data may include bank account and payment card details.

  4. Special Category Data for example details about your race, religion, sex, and political opinions.

  5. Transaction Data may include payments made for products and services you have purchased from us, or in relation to payments that we have made to you.

  6. Technical Data may include internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices used to access this Website.

  7. Profile and Usage Data may include enquiries submitted by you, purchases information, feedback and survey responses, and how you use our website, products and services.

  8. Marketing Data may include details of any preference that you have advised us of in relation to marketing communications from us.


We may also collect non-personal data such as aggregated data, which is data that may be obtained from your personal data, but which does not directly or indirectly identify you. This may include usage data detailing how you use our Website and the features and areas that you have interacted with.

A range of different methods may be used to collect data, which may include the following methods:


  1. Direct interactions with us by post, phone, email or otherwise.

  2. Automated technologies or interactions with our website, by signing up to become a supporter or a subscriber, or making a purchase through our shop.

  3. Third parties or publicly available sources (third parties may be used in processing Identity, Contact and Financial categories of personal data).


Data accuracy


It is important that the data that we hold about you is accurate and up-to-date. In the event that your data changes, please notify us, so that we can update our records.


Use of your information


We may hold and process personal data that you provide to us in accordance with the GDPR.


The information that we collect and store relating to you is primarily used:


  1. To enable us to provide our goods or services to you, including shipping of any purchased products

  2. To communicate with you

  3. To meet our contractual commitments to you

  4. To analyse website traffic and customer behaviour

To notify you about any changes to our business, such as improvements to our Website or service/product changes, that may affect our service or relationship with you.


If you are an existing customer, we may contact you with information about goods and services similar to those that were the subject of a previous sale to you. 


Where you have consented to receive such information, to provide information on other parties’ products or services that we feel may be of interest to you. 


Where you have consented to receive our e-newsletters to provide that to you. 


Where we need to comply with a legal obligation. 


Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. This may include all types of data.


Where we collect your data for marketing purposes, we will always request your consent at the point the data is collected, to use your data for that purpose.


We will always obtain your consent prior to sharing your personal data with any third party for their marketing purposes. This may be to enable relevant third parties to advise you of products or services that may be of interest to you.


We will only use your personal data for a reason other than the purpose for which it was originally obtained if we consider that we need to use it for that other purpose and have a legitimate interest in doing so.


Disclosure of your information


There are a range of circumstances where we may disclose your data to third parties. These include:


  1. Regulatory bodies. We may disclose your data to regulatory bodies to enable us to comply with the law, to assist fraud protection and to minimise credit risk. 

  2. Our suppliers. We may disclose your data to third parties that are involved in the fulfilment of our services to you. 

  3. Third party marketing. Where you have consented for us to do so, we may provide your data to selected third parties who may contact you about their goods or services that you may be interested in. 

  4. Business sale. We may disclose your personal data outside of our organisation: (a) in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets; and (b) if the Fatherhood Institute’s business is bought by a third party, in which case personal data held by it about its customers will be one of the assets to transfer to the buyer.  However, any such transfer will only be on terms that the confidentiality of your personal data is protected and that the terms of this privacy policy will continue to be complied with by the recipient.


Please be advised that we do not reveal information about identifiable individuals to our advertisers, but we may, on occasion, provide them with aggregated data about our Website visitors and customers.


If you do not want us to share your data with third parties, you can withhold your consent by contacting us at any time.


Controlling the use of your data


Where we rely on consent as the lawful basis for processing your data, you can revoke or vary that consent at any time.


If you do not want us to use your data or want to vary the consent that you have provided, you can contact us at any time.


Data storage and the transfer of your data


Our company is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. 


All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

As part of the services offered to you, for example through our Website, the information you provide to us may be transferred to and stored in countries outside of the European Economic Area (EEA), as we use remote website server hosts to provide the website and some aspects of our service, which may be based outside of the EEA, or use servers based outside of the EEA - this is generally the nature of data stored in “the Cloud”.  It may also be processed by staff operating outside the EEA who work for one of our suppliers, e.g. our website server host, payment processing provider, or work for us when temporarily outside of the EEA.


A transfer of your personal data may happen if any of our servers are located in a country outside of the EEA or one of our service providers is located in a country outside of the EEA.


If you use our service while you are outside the EEA, your personal data may be transferred outside the EEA in order to provide you with these services.


If we transfer or store your personal data outside the EEA in this way, we will take steps with the aim of ensuring that your privacy rights continue to be protected, as outlined in this privacy policy. Where we use suppliers based abroad, we may transfer data to them if they provide similar protection to personal data shared between the EEA and their country.




The transmission of information via the Internet or email is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of data while you are transmitting it to our site: any such transmission is at your own risk.


We have put in place security measures to prevent your data from accidental, loss or disclosure. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorised access.


Where we have given you (or where you have chosen) a password, so that you can access certain parts of our site, you are responsible for keeping this password confidential.  You should choose a password that it is not easy for someone to guess.


In the event of a data breach, we will notify the ICO and you in the event that the breach results in any likelihood of loss or damage to you.


Data retention


The length of time that we retain and store data depends on the purpose for which it was collected. We will only store data for as long as is required to fulfil that purpose, or for the purpose of satisfying legal requirements.


It is a legal requirement that we keep certain data about our customers and suppliers for at least six years. The type of data includes Contact, Identity, Financial and Transaction data.


Where you have requested that we provide you with marketing materials, we will retain your data until such time as consent is withdrawn by you.


Use of cookies & tracking pixels


A cookie is a small file, stored on a user’s hard drive by a website. Its purpose is to collect data relating to the user’s browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience as you may be unable to access particular parts of our Website.

Where we work with advertisers on our Website, our advertisers may also use cookies and/or tracking pixels, over which we have no control. Such cookies and/or tracking pixels (if used) would be downloaded or displayed respectively once you click on advertisements on our Website.

Our Website uses cookies and tracking pixels to gather information about your computer for our services and to provide statistical information regarding the use of our Website. Such information will not identify you personally - it is statistical data about our visitors and their use of our Website.


We may also gather information about your general Internet use by using a cookie file and/or a tracking pixel file. Where used, these cookies and tracking pixels are downloaded to your computer automatically. This cookie file is stored on the hard drive of your computer, as cookies contain information that is transferred to your computer's hard drive. A tracking pixel is not stored on your computer. They help us to improve our Website and the service that we provide to you.


Your rights


The GDPR gives you a range of rights in relation to the personal data that we collect from. You have the right to:


  1. Right of access: this right is commonly known as the ‘data subject access request’ and enables you to receive a copy of the personal data we hold about you. You will not need to pay a fee to access your personal data unless we can justifiably demonstrate that the request is repetitive or excessive. We will respond to all legitimate data access requests within one month, but we may need to obtain further information from you in order to confirm your identity and the legitimacy of the request.

  2. Right to rectification of the personal data. This enables you to have any incomplete or inaccurate data corrected.

  3. Right to erasure: this enables you to ask us to delete personal data where there is no justifiable reason for us continuing to retain and process it. We may not always be able to delete the data, such as if there is an ongoing contractual relationship between us or if we are legally required to retain the data.

  4. Right to object to processing of your personal data where we are relying on consent or our legitimate interests (or those of a third party) as the justification for processing the data.

  5. Right to restrict processing: this enables you to ask us to change the processing of your personal data. For example, you may wish to vary the basis on which we contact you.

  6. Right to data portability: we will provide to you, or a third party you have chosen, your personal data in a structured, machine-readable format

  7. Withdraw consent. Where we are relying on consent to process your personal data, you may withdraw that consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.


You can exercise these rights at any time by contacting us. In addition, you can opt-out of your subscription to receiving communications from us by clicking the unsubscribe button at the bottom of any marketing email (if you opted in to receive such communications in the first place).


Third party links


You might find links to third party websites on our website. If you click a link to a third-party website and visit that site, you may be allowing that site to collect and share certain data about you. These websites should have their own privacy policies, which you should check. We do not accept any responsibility or liability for their policies whatsoever, as we have no control over them.




If you have any complaints about how we process your personal data, please contact us through the methods listed at the top of this document so that we can, where possible, resolve the issue. If you feel we have not addressed your concern in a satisfactory manner you may lodge a complaint with a supervisory authority by contacting the Information Commissioner’s Office in the UK. You also have the right to directly make a complaint to a supervisory authority.


Changes to this policy


We may update these policies to reflect changes to the website and customer feedback. Please regularly review these policies to be informed of how we are protecting your personal data.


We welcome any queries, comments or requests you may have regarding this Privacy Policy. Please do not hesitate to contact us.

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